en:company:News & Events:Cars:CUPRA Concept car: The first vehicle of the sports car brand 2019.0.13.1 SG/EN

CUPRA to the next dimension.

CUPRA: an extraordinary announcement.

On the 22nd of February, CUPRA will celebrate its first anniversary as a stand-alone brand and take the high-performance vehicle to the next level with a new sophisticated design and a unique driving experience. 

CUPRA will present a Concept Car on the 22nd of February.

With this Concept Car, the very first vehicle developed specifically for the CUPRA brand, the development team has created a vehicle in a form that mixes the benefits of a performance car and a sporty SUV.

The CUPRA Formentor Concept Car brings eye-catching design and high-end quality to a segment that is incredibly significant but whose customers still yearn for a vehicle that stands out from the crowds.

“This Concept Car is a synthesis of what CUPRA stands for, a special and unique car with a striking and sculptural design, which expresses its performance and shows the energy that we have in CUPRA to develop the next-generation of vehicles,”
said Wayne Griffiths, CEO of CUPRA.

Stay tuned on 22.02 for the digital reveal of the CUPRA Concept Car.