The new SEAT Ibiza has been awarded two prizes in this year’s Automotive Brand Contest held by the German Design Council. One is as the Automotive Brand Contest “Winner” of the Exterior Volume Brand and the other is as Automotive Brand Contest “Best of the Best” in the Interior Volume Brand category. The awards were presented last 14th of September at the International Motor Show 2017 in Frankfurt.
The automotive Brand Contest is the only international design contest for car brands, whose awards represent highly prestigious and international recognition in the entire car industry.
It has generously rewarded the whole team that has designed and developed the new SEAT Ibiza, one of the Spanish brand’s three crucial pillars alongside the Ateca and the Leon.
“The 5th generation of the SEAT Ibiza has a fresh and youthful design while also being mature and balanced, with perfect proportions that reflect a strong and agile character”, said Alejandro Mesonero Romanos, Design Director at SEAT.
“Because of its perfect proportions, its unique character and its agile look, the Ibiza without a doubt represents a step forward in terms of design at SEAT.”
Both prizes represent international recognition for SEAT’s elegant, sporty and dynamic design.
Its characteristic SEAT features have not just been maintained, but taken to the next level, pushing the evolution of SEAT’s design DNA. The team, led by Alejandro Mesonero Romanos, Design Director at SEAT, has succeeded in transmitting a fresh, young, comfortable, functional and sporty design, at the same time offering the latest in technology, comfort, connectivity and safety. On the outside, the New SEAT Ibiza is more mature, more expressive, more personal; the triangular shape of the lights may strike a resemblance to the SEAT Leon but it’s completely different. The SEAT badge on the grill stands out more with more sculptured and sophisticated bodywork, the blisters down the side of the car are more precise and horizontal, resulting in the entire bodywork appearing tighter and more compact. The DNA of the brand is of course kept inside the car but evolving and thus improving both real and perceived quality. The dashboard, orientated towards the driver allows more natural light than before and is physically lighter but with marked robustness which is continued in the central console, the door panels and in every detail. In addition, there are innumerable personalisation possibilities and the most advanced technology on board.
The SEAT Ibiza that went on sale in June 2017 forms part of the biggest product offensive ever carried out by SEAT together with the Ateca, the updated Leon, the Arona and the new 7-seater SUV that will arrive next year.
This success that the Ibiza is experiencing marks an especially positive era for SEAT as a company. In the last four years, SEAT has grown by 30%; last year, it sold almost 410,00 units and made operating profits of 143 million euros; the best ever results of the company. In terms of 2017’s figures, in the first eight months SEAT has sold 310,000 cars which represents a 13% increase in comparison with the same period last year, the best results since 2001.